Electronic Benchmark -


by Alvin Stewart

The Things They Didn’t Tell You About Product reviews

Product review & evaluation has turned into a popular feature that most of the successful ecommerce retailers have applied on their Product details page. Main benefit of the characteristic is: it assures the visitors and customers that this Product is not only another banal e-commerce Product. Individuals are actually talking about it (both positive and negative) and their thinking is recorded here!

People always leave for your opponents when your Product details page can not fill them by ensuring them. Your Product details page is the main portion of the website as this is the place when your customers decide whether to add the item to the shopping cart or to abandon it. Thus, every attempt ought to be taken to ensure the consumers the products you’re offering are truly offers good buy and great value for price.

One of the strongest attributes in your product details page is the option to let the consumers express their opinion and experience about the product. A straightforward one line comment added by a joyful client can assure a lot of other seeing customers about purchasing the product. You will be able to do online shopping through this website.

Following are 5 suggestions for making your Product details page more efficient by encouraging customers and visitors to write reviews for your products:

Hints 1 – Product Details page Layout:

Your Product details page layout should get special emphasize consequently folks always love to see the products details pages which are visually attractive and neatly presented. The Product details page should order the product pictures, description, prices and attribute selection alternatives etc. quite neatly and in a way so that customers can find information easily. If your Product details page layout and arrangement is vivid and attractive, folks would love to write something about it. Adding Picture zooming, image video and multiple pictures illustrates the product better and therefore gives customers a good insight about the merchandise. If a visitor discovers a eye-catchy product details page, it is more likely that s/he would like to add some words there.

Tricks 2 – Don’t make the process complicated:

Keep the Review & Rating attribute simple. A complex process would simply forbid visitors and customers from adding the reviews. If you’d like the evaluation attribute to be present together with the review alternative, offer a visual 5 star rating which may be rated utilizing the mouse click. Offer the negative evaluation alternatives that will give a daring impression to the visitors that they are free to rate it the way they feel. For the Review make the e-mail fields optional as individuals often don’t desire their email addresses to be observable openly. Offer an option whether to reveal or hide the email addresses from the published reviews. One issue you should be particularly cautious about is the CAPTCHA. Simple CAPTCHA can quickly be broken by the spammers and tough CAPTCHA irritates the actual reviewers. Pick one which is hard to break by the Spamming softwares yet simple for the human users to read.

Tricks 3 – Average the Reviews and evaluation:

Your e commerce platform should help you administering the review and rating casted by the visitors or customers. You must be able to publish/un-publish the reviews,(even manipulate in case you desire), command the visibility, control the number of reviews per page, reply back to a reviewer and other normal review & rating moderation attributes. If you value what your clients are saying about your products, you should regularly moderate the reviews. Visitors feel frustrated they find that their reviews are never getting printed in your web site. Send them thank you e-mails for the reviews and seeing your website and as response to the review, write something which would not only impress the reviewers but also other visitors. We recommend you see these reviews for a better comparison.

Suggestions 4 – Keep the ‘Negative Reviews’ as well:

If your Product details page is full of reviews with flattering and praising words & all 5 stars, that would possibly make other visitors dubious about authenticity of these reviews. If customers are criticizing the merchandises, it is your best chance to defend the rationale and let others understand it. Take the chance to confront the negative reviews with fulfilling answers and place them among the other reviews.

Hints 5 – Reviewing Competition:

What about announcing a little present, free coupon or reduction for the top rated reviewers? Yes, that would definitely support visitors and customers explore your products and write something about them. A $5 coupon code, 5% discount or free gift wrapping would inspire lot more visitors and customers to write some lines for your products.

Present your products more visually and in richly designed arrangement, offer some benefits for composing reviews, make the procedure simple and reasonable consistently to get more reviews.